Bethlehem in Hebrew is [Beit Lechem] and the name literally has n numerical value of 490, and 490 is connected to forgiveness. Peter comes to Yeshua and says; [how many times do I have to forgive? Up to seven times?] I think Peter thought he was really spiritual by mentioning the number of completion. Yeshua answered him: [No, seventy times seven], which is 490. Of any number Yeshua could have chosen, why did He choose the number 490? Because 490 is also the numerical value of the Hebrew word Tamim, which mean to be perfect or complete. And, you cannot be perfect or complete in your faith unless you are willing to forgive. Let your heart be perfect in Hebrew, literally ads up to 490. – Rabbi Jason Sobel