Member count VS Active membership
In today's society, numbers often dictate our perceptions of value and success. But when it comes to community, should we prioritize quantity over quality?
Consider a town with 100 residents where only 10 actively contribute while the rest remain disengaged. Is this truly a thriving community?
I've been mindful of maintaining our membership numbers, fearing that a decline may signal a dying platform. I do however believe that it's time to shift our focus towards fostering active participation. Rather than passively accumulating members, we must cultivate meaningful engagement.
To achieve this, I propose implementing a weekly email outreach to inactive members. This email would highlight the week's platform updates, Promoted Posts, new Articles, and new Forum discussions, encouraging members to re-engage with the community. The inactive members can then either:
1. become more active - hopefully
2. ignore the emails
3. change their email notification settings not to receive it
4. cancel their memberships
Your feedback on this approach is invaluable. Please leave any additional feedback in the Comments below.
Cody Bond
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Nick Liebenberg
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Steph
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Jay Carper
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