But when Herod heard of it, he said, “John, whom I beheaded, has been raised.”
Mark 6:16
Herod's primary motivation seems to have been #fear. He ruled the people by fear and was, in turn, ruled by it himself.
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So they went out and proclaimed that people should repent.
Mark 6:12
The disciples' primary message in their first evangelical crusade wasn't "God is love" or "Jesus saves", although I'm sure that was part of it. Their primary message was "Repent from breaking God's commandments".
If you aren't teaching repentance and obedience, then you aren't teaching the whole Gospel.